A new look and feel to engage with customers

Creating a refreshed identity for an Auckland based house builder specialising in homes for families and investors.

Branding

Ashcroft Homes had the foresight early on to see the Auckland housing market rapidly changing. They had an existing identity, however it didn’t communicate well with the market and failed to deliver the offer to customers.

We worked alongside Max Marketing to concept out a new direction, and from here we came up with an all new creative execution covering high level branding elements through to marketing collateral and advertising. We also developed using MyWebTool an in-house application to highlight the locations of Ashcroft Homes in the showroom.

Creative

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