A leading Australian online retailer

Creative, Catalogue Design, Character Development and Website Design for DealsDirect.com.au.

Branding, Catalogue and Digital

DealsDirect.com.au is one of Australia’s well known online retailers, selling everything from homeware, sporting goods, clothing and toys.

Our brief was to give it a tweak. We redressed the logo by adjusting the type and adding a new positional statement. We added new magic to the brand not previously seen, and introduced a family of Elves as characters which were used around sale points and supporting collateral. We created new layouts for catalogues and carried the design through to the website.

We’ve also created a lot of in-house brand logos for various products such as musical instruments, camping equipment, bikes and power tools.

Creative, Development and Illustration

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