Engaging email marketing through online games
EziBuy wanted to create a unique way to communicate with their email database.
Over time, a range of games was designed and developed. These were accessed through a link in an email. Each game was based around a simple theme such as Spin the Wheel, Pokie Machine or Scratch card. The recpient was presented with an offer code at the end which could be redeemed at the EziBuy website checkout.